The growth of internet users in Indonesia is increasing every year, in 2020 as many as 175 million people can access the Internet and most of them use the internet from cellphones.
This data shows the increasingly digital behavior of Indonesian people. Well, we as business activists must also adapt to this progress by increasing our presence in the digital world which will have a direct impact on our business.
Your business must appear on the Internet, must be accessible from the internet and must be able to do online transactions, so even though your customers are at home they can see, buy or use your products and services.
Indonesia, as one of the countries with rapid technological growth, has witnessed a tremendous surge in internet penetration. According to the latest data, 175 million Indonesians, or about 67% of the total population, are connected to the internet. More interestingly, 98% of them access the internet through a device that is integral to their daily lives, the smartphone.
Why Smartphones?
This phenomenon cannot be separated from the development of mobile technology that allows fast and easy internet access. Smartphones are not just a communication tool, but a control center for almost all aspects of digital life. With apps, mobile browsing, and various online services available, smartphones have become an indispensable device.
Astonishing Statistics: 98% Access Through Smartphones
Today, almost all levels of society, from urban to rural, have access to the internet through their smartphones. As many as 98% of internet users choose smartphones as their primary device to explore the digital world. The existence of smartphones as a reliable, portable, and affordable tool has solidified its position as the main means of internet access in Indonesia.
Astonishing Access Duration: 8 Hours a Day
Not only is the number of internet users impressive, but also the duration of access is remarkable. On average, internet users in Indonesia spend around 8 hours a day interacting with the virtual world. This is proof of how the internet has become an integral part of everyday life, covering everything from work, education, entertainment, to social interaction.
Millennials and Generation Z: The Dominance of Social Media Users
The majority of social media users in Indonesia consist of millennials and Z generations. They not only use social media as a means to communicate, but also as a form of self-expression, building personal brands and influencing trends.
Variety of Popular Social Media:
TikTok: Is the latest phenomenon in the world of social media. TikTok is a magnet for content creators who want to share creative short videos. Contagious trends and challenges make TikTok one of the most buzzed-about platforms among young users.
WhatsApp: As an instant messaging app, WhatsApp remains one of the most popular platforms for personal and group communication. The end-to-end encryption security feature gives extra confidence to its users.
Instagram: The focus on visuals makes Instagram a favorite place for those who want to share moments, lifestyles, and artwork. The Stories and IGTV features have further cemented its place in users’ hearts.
Facebook: Despite its age, Facebook remains one of the biggest platforms for interacting and sharing content. Its many community groups, business pages, and sharing features keep it relevant.
Twitter: With its unique character limit, Twitter is a platform for short news, opinions and quick conversations. Many public figures and companies utilize it to communicate with audiences.
YouTube: As the world’s largest video platform, YouTube is the ultimate source for entertainment, tutorials, and informational content. The creativity of content creators captivates millions of viewers every day.