HTML (Hypertext Markup Language) is a standardized markup language used to create and display web pages. While HTML is basically just the structure and content of a website, writing good, optimized HTML can have a significant impact on your site’s ranking on search engines like Google, Bing, and others. Here are some of the ways in which HTML affects search engine optimization (SEO):

By optimizing your HTML for SEO, you not only improve your site’s visibility and ranking in search engines, but also provide a better user experience and ensure fair access for all visitors. Therefore, good HTML is an important foundation for the success of your overall SEO strategy.